Being accessible by only people approved by the creator, so it can be public or privately set
It is easy to update with new information, so the business can keep its investors or other relevant people informed of its progresses and update customers to the development of new products
You can leave feedback, so customers can leave information that can lead to improvement in service or product designs
It has no cost, allowing free advertising for the patch.
Ideas/ Concepts can be shared with any group, allowing group discussions and thoughts to be shared on how to expand the business.
Can be accessed from any computer with an internet connection, so customers and anyone else who has an internet connection can see the blog and any post attached to it
It does not require any form of server to be run from the buisnesses end, all it needs it a stable internet connection to view and update it.
